Bakery-Style Brownies Recipe: Cost, Pricing & Selling Tips

Brownies are one of the most popular chocolate desserts in the world. They are loved for their rich chocolate flavor, soft texture, and easy serving. For bakeries and cafés, brownies are a reliable product with strong daily sales and high profit margins.

This article presents a bakery-style brownies recipe with simple ingredients, professional baking tips, and clear pricing advice for small bakeries and home businesses.

Why Brownies Are Perfect for Bakeries and Cafés

• High demand from all age groups
• Low production cost
• Easy to cut, portion, and package
• Longer shelf life compared to cream desserts
• Ideal for takeaway and delivery

Brownies can be sold as individual pieces, boxed portions, or full trays for events.

Bakery-Style Brownies Recipe

Ingredients (One 20×20 cm Pan)

• 200 g dark chocolate
• 150 g unsalted butter
• 200 g white sugar
• 2 large eggs (room temperature)
• 100 g all-purpose flour
• 30 g cocoa powder
• 1 teaspoon vanilla extract
• 1/4 teaspoon salt

Step-by-Step Method

1. Melt Chocolate and Butter

• Melt chocolate and butter together using a double boiler or microwave.
• Mix until smooth.
• Let cool slightly.

2. Mix Wet Ingredients

• Add sugar and mix well.
• Add eggs one by one, mixing gently.
• Add vanilla extract.

3. Add Dry Ingredients

• Sift flour, cocoa powder, and salt.
• Fold gently into the batter.
• Do not overmix.

4. Baking

• Pour batter into a lined pan.
• Bake at 170°C (340°F) for 22–25 minutes.
• The center should remain soft.

Overbaking causes dry brownies and reduces product quality.

Professional Tips for Perfect Brownies

• Use high-quality dark chocolate.
• Do not overmix after adding flour.
• Slightly underbake for a fudgy center.
• Cool completely before cutting.

Common Brownies Mistakes

• Overbaking
• Low-quality chocolate
• Too much mixing

Cost and Profit Calculation

Estimated Cost (One Pan – 9 Pieces)

• Total ingredient cost: $4 – $5
• Cost per piece: around $0.50

Recommended Selling Price

• Selling price per piece: $1.50 – $2.50
• Profit margin: 60% – 70%

Prices may vary depending on location and ingredient quality.

Selling Tips for Bakeries and Cafés

• Sell brownies as individually wrapped portions.
• Add toppings like nuts or chocolate chips for upselling.
• Offer brownie + coffee combos.
• Use clean and premium packaging.

Storage and Shelf Life

• Room temperature: up to 3 days
• Refrigerated: up to 5 days
• Freezing: possible without toppings

Frequently Asked Questions

Are brownies profitable for selling?

Yes. Brownies are easy to make, popular, and highly profitable.

Can brownies be prepared in advance?

Yes. Brownies often taste better the next day.

Can I customize the recipe?

Yes. Brownies can be adapted with nuts, chocolate chips, or caramel.

finally 

• Simple ingredients
• Easy production
• High customer demand
• Excellent profit margin

Bakery-style brownies are a safe and profitable choice for bakeries, cafés, and home-based dessert businesses.